As the internet has become more and more accessible to pretty much everyone, businesses of all sizes are looking for platforms for hosting and building their websites.
For small businesses, this means creating a solid web presence while managing a small budget. Both WordPress and Squarespace are popular website platforms for small businesses, but which one is the better choice?
That relies on a couple of factors. In this post, you will learn more about both WordPress and Squarespace so that you can choose which platform is right for your small business.
EASE OF BUILDING
Smaller businesses, as previously mentioned, may not have a large budget but certainly should make themselves known online by establishing a web presence with a website. But, if you don’t have a lot of money to hire a web designer, you will need a practical web hosting and building platform that is easy to use and understand without much training.
When it comes to WordPress, you can expect to work with an open-source CMS (content management system). It will take you just a little bit of time to learn and understand how to best build and manage your website using this platform. You will have to buy your domain name separately and then connect it to the web host to go live and build your site.
This web source might take more time to learn, but it gives you almost full control over your site, and offers the ability to add more features to make your website stand out.
Squarespace is a code-free website, which means it is super easy and pretty much anyone can pick it up and start designing their site immediately. You simply drag and drop the elements you want on your page and click to edit them. If you are a bit more advanced, you can insert your own code, but it isn’t necessary.
For the reason of simplicity, Squarespace wins in this category. But, it is important to consider all of your skills and your budget before picking which you will go with, because they both have their strengths.
PRICE FOR PLANS
While the budget of a company is still in the conversation, pricing for plans can be important when managing a small business. It will depend on what you can afford, and what you can afford will impact the different settings, capabilities, and even pages you can have.
With WordPress, you can build your site for free, but you’ll need to pay for hosting, which can cost as little as $5 and as much as $45, depending on what you need. Squarespace makes it simple with three plans.
For the personal plan, you pay $8 a month for up to 20 pages and one product. For $16 a month, you can get the professional plan, which pays for unlimited pages and 20 products. Lastly, you can get the business plan for $24 a month, which gets you unlimited pages and products.
Many small businesses need the capability to sell their products online to their customers. While both platforms have the capability for ecommerce, they aren’t equally built.
WordPress doesn’t have any restrictions on the number or type of products you can sell using the platform. It also has the ability to use different payment methods like BitCoin, making it easy to sell to online consumers.
On the other hand, the number of products you can sell using a Squarespace site will depend on the package you purchase. While the packages aren’t too pricey, a business on a tight budget may not be able to afford an ongoing subscription that allows for unlimited products.
On top of the limitations based off of your package, Squarespace also has limited payment options, allowing for Stripe and PayPal payments only.
It seems that WordPress is clearly the way to go for unlimited selling without increasing monthly fees.
When you invest in a website, you want to know that you can do whatever you need to do with your site. Luckily, both of these hosting platforms give you a variety of flexibility.
WordPress allows you to do anything you can imagine with your site thanks to the large expanse of plugins available. These plugins work to do basic or advanced functions to make your website easier and more fun to navigate. You could even make building easier on WordPress with a plugin.
Squarespace has a variety of tools that can help you run your business, including a discount tool, sales and tax tool, and so on. You can host a blog easily on your site, and export blog content from and to other sites.
Your team can also be assigned levels of responsibility on the site, including administrator, content editor, billing, reporting, comment moderator, trusted commenter, and store manager. This allows your team to access the information they need based on their job roles.
Although these tools are great, they pale in comparison to the capabilities WordPress offers.
PORTABILITY OF DATA
Sometimes you need an upgrade, or you decide you want to change your hosting platform. You likely want to know that your current website data can be transferred without too much work and too much of an issue.
WordPress has a number of backup tools to protect your website. These tools allow you to move your data easily and quickly. Squarespace lets you export some web data, such as pages, galleries, and one blog page (posts included) to an XML file. However, you will lose your product pages, audio blocks, video blocks, and album pages.
This means that WordPress is again the winner!
Lastly, consider the customer support team. You need to know that the hosting platform’s support team will be there to help you should you run into any issues.
On WordPress, you can expect to find support groups, tutorials, and information on how to fix basic troubleshooting errors. While this information is out there, the amount of it may cloud the actual answer you’re looking for. Forums are available, but it may be hard to find your exact issue.
On the other hand, Squarespace has a support team available that is there to offer help through email, a library of resources, and online tutorials. Because they are more available and easier to find, Squarespace takes the cake on this one.
WHICH SHOULD YOU CHOOSE?
Now that you’ve learned everything there is to know about both WordPress and Squarespace, you’re probably wondering which one you should go with. Honestly, the both have their own pros and cons to consider, and your choice should largely rely upon your capabilities and your budget.
WordPress will be better suited for extensive ecommerce businesses that may already have an employee with some knowledge on coding or time to learn coding. However, as mentioned previously, there are a few plugins available that can help builders using a drag and drop method.
Squarespace is best for limited ecommerce businesses that need an easy way to build an attractive website that is simple to use and manage. This website host is also best for those who need accessible customer service support at any given time.